Webinar

The Prove-It Era of Customer Engagement

Customer experience is at a turning point—expectations are rising, budgets are tightening, and brands must prove the value of every interaction. In the Prove-It Era, businesses need more than CX buzzwords—they need measurable impact, clear ROI, and strategies that directly drive business outcomes.

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Trends, Truths, and What’s Next

This session provides expert perspectives, actionable insights, and data-driven strategies to help brands maximize CX investments and drive measurable business success in 2025 and beyond.

Hear from CSG, Mila D’Antonio (Omdia), and Adrian Swinscoe (Forbes contributor & CX Influencer) on the biggest customer engagement trends of 2025 and how brands can move from CX promise to CX proof by mapping investments to real business value.

Discussion Topics:

Making the case for CX: How to show the value of your efforts and connect them to business goals.
Fixing data and team disconnects: Ways to break down internal barriers that get in the way of good customer experiences.
Using AI wisely: A realistic look at how AI is being used today—and what to avoid as you build for the future.

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